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• What's with RSVP?

  Posted Wednesday, 24 October 2007 8:15 AM by mark

  We are surprised to see RSVP continuing to spend money on a Google AdWords campaign targeting the 3loves free online dating site. We're the David to their Goliath yet they seem to think we are interesting enough to chase. Read More... 0 Comments Filed under: online dating, Google scam, online personals

• Outing Hitwise has consequences

  Posted Thursday, 13 September 2007 7:17 AM by mark

  Our blog post a week ago outing a Hitwise employee as involved in the Google results scam earlier this year has resulted in two anonymous and intimidating phone calls. One called told me I'd regret what I had written. Another told me I didn't go far enough. Read More... 0 Comments Filed under: online dating, Google scam, online personals, click fraud

• Behind the Google search results scam

  Posted Friday, 7 September 2007 2:04 PM by mark

  As I blogged here in February, someone engaged in a scam which resulted in people searching for our 3loves free personals site being taken to Fairfax's RSVP site. At the time we discovered that the scam evolved out of an affiliate relationship entered Read More... 0 Comments Filed under: Google scam, seo, click fraud, dating scams, scammers, free dating, free personals

• Well done ACCC

  Posted Friday, 13 July 2007 10:56 PM by mark

  Kudos to the ACCC for their decision to take action against Google and the Trading Post over sponsored links which seek to pass off as something they are not. As I have blogged here and elsewhere , 3loves was a victim to a similar scam where the Fairfax Read More... 0 Comments Filed under: Google scam, online personals, click fraud

• The Fairfax / RSVP traffic scammer

  Posted Friday, 15 June 2007 7:17 AM by mark

  We now know the identity of the person behind the scam in Februay this year which targeted the 3loves keyword in an effort to drive traffic to RSVP. While we still don't understand why they targeted us - because we're so small compared to RSVP - uncoveriung Read More... 0 Comments Filed under: Google scam, click fraud

• Fairfax online dating pitch, sort of

  Posted Thursday, 15 March 2007 7:16 AM by mark

  Click for commitment was a good story in The Age yesterday about online dating. The sidebar story, while listing various online dating sites at the end, was a pitch for Fairfax's RSVP . Even thought our 3loves is tiny I would have thought it deserved Read More... 0 Comments Filed under: Dating, love, personals, Google scam

• Why would Fairfax target 3loves online dating?

  Posted Friday, 9 March 2007 9:39 AM by mark

  I have been thinking about why Fairfax would allow an affiliate marketing campaign to run which specifically targets my 3loves free online dating website. (3loves is one of several sites we have launched to provide, in part, newsagents with access to Read More... 0 Comments Filed under: love, online dating, personals, Google scam, seo

• RSVP scam followup

  Posted Thursday, 1 March 2007 11:35 PM by mark

  My blog post earlier today about how an affiliate marketing campaign run by Fairfax Digital chasing traffic for their RSVP site caused a stir. Crikey.com.au picked up the story for their daily email bulletin and their website. It was fascinating watching Read More... 0 Comments Filed under: Dating, online dating, personals, Google scam

• Fairfax / RSVP caught manipulating Google results

  Posted Thursday, 1 March 2007 9:13 AM by mark

  Fairfax Digital , the owner of RSVP , the biggest online dating site in Australia, seems to be using dubious SEO tactics to manipulate Google search results to attract more traffic to its site. Using Hitwise data we can see that RSVP attracted, on average, Read More... 2 Comments Filed under: Dating, online dating, personals, Google scam